A cosmetic company asked 293 women who were wearing their StayColor line of cosmetics to rub their cheeks against their shirts using "the pressure they use when caressing someone else's face." The company was conducting ________.

Question

Quizplus · Accepted Answer

The cosmetic company was conducting custom research by asking a specific group of women who used their StayColor line of cosmetics to participate in a unique activity meant to gather specific insights about their product.

A Cosmetic Company Asked 293 Women Who Were Wearing Their