Women who rent their wedding gowns instead of buying them and wearing them only once are taking advantage of a ________ utility.

Question

Quizplus · Accepted Answer

Time utility refers to the value consumers receive from being able to access a product when they want it. By renting a wedding gown instead of buying one, these women are able to access the product (the gown) only for the time they need it (during their wedding) and return it, rather than having to purchase and store the gown. Therefore, they are taking advantage of time utility.

Women Who Rent Their Wedding Gowns Instead of Buying Them