Which of the following best explains why a company would adopt an undifferentiated targeting strategy?
A)to more efficiently focus on customer relationship management
B)to remove the need for disintermediation
C)to move a product to the next stage of its product life cycle
D)to take advantage of economies of scale
E)to reach the underserved "bottom-of-the-pyramid" consumers

Question

Quizplus · Accepted Answer

An undifferentiated targeting strategy involves targeting the entire market with a single marketing mix. This allows the company to take advantage of economies of scale by producing and marketing large quantities of the same product, which can result in lower production and marketing costs.

Which of the Following Best Explains Why a Company Would