________ is the managerial decision process that matches the organization's resources and capabilities to its market opportunities for long-term growth.

Question

Quizplus · Accepted Answer

Strategic planning involves identifying and evaluating market opportunities and matching them with the organization's resources and capabilities to achieve long-term growth. Operational planning focuses on short-term goals and day-to-day implementations. Portfolio analysis and SWOT analysis are tools used in strategic planning but do not encompass the entire process. Marketing planning is a specific type of strategic planning that focuses on the marketing objectives and tactics to achieve them.

________ Is the Managerial Decision Process That Matches the Organization's