A film company has a high market share in the children's film market.The children's film market has low growth potential.This business fits into the ________ category of the BCG growth-market share matrix.

Question

Quizplus · Accepted Answer

The film company has a high market share in the children's film market, which means it is generating a significant amount of revenue. However, since the children's film market has low growth potential, the company cannot expect to achieve significant growth from this market. Thus, the company's business fits into the cash cow category of the BCG growth-market share matrix.

A Film Company Has a High Market Share in the Children's