________ is the formal process of monitoring progress toward meeting marketing objectives.

Question

Quizplus · Accepted Answer

Control is the formal process of monitoring progress toward meeting marketing objectives. It involves setting measurable goals, establishing standards for performance, and comparing actual performance against those standards to identify deviations and take corrective action if necessary. The control process helps ensure that marketing efforts are effective and efficient in achieving the desired results.

________ Is the Formal Process of Monitoring Progress Toward Meeting