A manufacturer of a variety of technological devices asked its marketing department to develop inexpensive methods of building and maintaining brand awareness and excitement.The marketing department then recruited consumers who were early adopters of technological devices to spread the word about the company's new products.This is an example of using ________.

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This is an example of using brand evangelists, which are enthusiastic customers who actively promote and recommend a brand. By recruiting early adopters to spread the word about the company's new products, the marketing department is leveraging the power of brand evangelism to build and maintain brand awareness and excitement in an inexpensive way.

A Manufacturer of a Variety of Technological Devices Asked Its