Researchers applied multiple regression analysis to study mobile phone service in Thailand,using overall satisfaction as the dependent variable.Standardized betas for independent variables were calculated.Of those listed below,which is the most important factor for a Thai mobile phone company trying to increase its competitiveness?
A)quality of service,standardized beta = .139
B)promotions by the company,standardized beta = .158
C)innovativeness by the company,standardized beta = .060
D)social status of the company brand,standardized beta = -.013
E)customer service quality,standardized beta = .155

Question

Quizplus · Accepted Answer

Promotions by the company (standardized beta = .158) is the most important factor for a Thai mobile phone company trying to increase its competitiveness, as it has the highest standardized beta. This indicates that an increase in promotions by the company would have a larger positive impact on overall satisfaction compared to the other independent variables listed.

Researchers Applied Multiple Regression Analysis to Study Mobile Phone Service