Iams marketing over 20 different types of dog food,Toyota marketing over 20 different types of cars,and Boeing having five different types of commercial jets and a separate business jets division are all examples of:
A)differing markets strategy.
B)marketing variation.
C)market segmentation.
D)market separation.
E)contrasting markets.

Question

Quizplus · Accepted Answer

This is an example of market segmentation where companies divide the overall market into smaller groups of consumers with similar needs or characteristics and offer different products or services to each group. In this case, Iams, Toyota, and Boeing are targeting different segments of the market with their diverse product offerings.

Iams Marketing Over 20 Different Types of Dog Food,Toyota Marketing