The two types of statistical inferences often used by marketing researchers are:
A)frequency distributions and standard deviations.
B)regression analyses and measures of variability.
C)parameter estimates and hypothesis tests.
D)descriptive analyses and predictive analyses.
E)medians and modes.

Question

Quizplus · Accepted Answer

Parameter estimates (estimating population parameters from sample data) and hypothesis tests (testing of hypotheses about population parameters) are the two main types of statistical inferences used by marketing researchers. These inferences allow researchers to draw conclusions about a larger population based on data collected from a smaller sample.

The Two Types of Statistical Inferences Often Used by Marketing