The most commonly used level of confidence in marketing research is the 95% level,corresponding to 1.96 standard errors.

Name: The most commonly used level of confidence in marketing research is the 95% level,corresponding to 1.96 standard errors.
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Quizplus · Accepted Answer

This is true. The 95% level of confidence is commonly used in marketing research and corresponds to a z-score of 1.96, which represents 1.96 standard errors above and below the sample mean.

The Most Commonly Used Level of Confidence in Marketing Research