A sample that has been determined by using a cost basis approach would be when:
A)the manager has discussed the statistical analysis with the research project director.
B)the manager has discussed the competitor's marketing results with the research project director.
C)the manager has discussed the previous marketing study with the research project director.
D)the manager has discussed the budget with the research project director and they have decided to spend "all they can afford" on the project.
E)none of the above

Question

Quizplus · Accepted Answer

A cost basis approach involves setting a budget for a research project, which is discussed between the manager and the research project director. Option D describes this scenario, where the manager and research project director have discussed the budget and decided to spend "all they can afford" on the project. Options A, B, and C discuss other types of information that may be considered in a research project, but do not necessarily relate to a cost basis approach.

A Sample That Has Been Determined by Using a Cost