Focus groups should NOT be used when:
A)there is a need to understand the consumers' vocabulary.
B)there is a need to determine consumers' attitudes.
C)there is a need to predict the sales volume for a new product in a market territory.
D)there is a need to understand consumers' motives.
E)there is a need to know how accepting consumers are of a proposed new package design.

Question

Quizplus · Accepted Answer

Focus groups are not the most effective method for predicting sales volume, as they are better suited for understanding attitudes, motives, vocabulary, and response to specific stimuli, such as a new package design. Other methods, such as surveys and sales data analysis, may be more appropriate for predicting sales volume.

Focus Groups Should NOT Be Used When