Packaged information services collect market tracking data at the household level by using:
A)video cameras,35 mm cameras,tape recorders,and scanning devices.
B)panels of auditors,diaries of store managers,and video cameras.
C)consumer protocol data,household pantry inventories,and private investigators.
D)panels of consumers who may use scanning devices,diaries,and home audits.
E)focus groups,ethnographic studies,and diaries.

Question

Quizplus · Accepted Answer

Packaged information services collect market tracking data at the household level by using panels of consumers who may use scanning devices, diaries, and home audits. This methodology provides detailed insights into consumer behavior and purchasing habits, allowing companies to gather accurate and timely data on trends and patterns in the market. Additionally, this approach is cost-effective and efficient, allowing companies to quickly adapt to changing market conditions and make informed decisions.

Packaged Information Services Collect Market Tracking Data at the Household