What type of test marketing should be used when a firm wants to test the product and/or marketing mix variables through the company's normal distribution channels?
A)controlled test markets
B)electronic test markets
C)simulated test markets
D)norm test markets
E)standard test markets

Question

Quizplus · Accepted Answer

Standard test markets are designed to closely simulate the marketplace by using the company's usual distribution channels and communication efforts. This allows the firm to assess how the target market will respond to the product and marketing mix variables in real-world conditions.

What Type of Test Marketing Should Be Used When a Firm