Which of the following marketing information system components provides studies conducted for specific situations facing the company?
A)marketing intelligence system
B)marketing research system
C)consumer information support system
D)decision support system
E)internal reports system

Question

Quizplus · Accepted Answer

The marketing research system is designed to provide marketing managers with the specific information they need to make an informed decision. This component provides studies conducted for specific situations facing the company. Marketing intelligence system provides general information about the marketing environment. The consumer information support system is designed to provide information about individual customers. The decision support system helps marketing managers make decisions by providing relevant data and analysis tools. The internal reports system provides routine reports on company performance.

Which of the Following Marketing Information System Components Provides Studies