The service-dominant logic for marketing philosophy suggests that marketing decision makers will need less information in the future.

Question

Quizplus · Accepted Answer

The service-dominant logic for marketing philosophy emphasizes the importance of co-creation of value between the customer and the firm. This requires a deep understanding of the customer's needs, preferences, and behaviors, which in turn requires more information, not less. Therefore, marketing decision makers will likely need more information in the future.

The Service-Dominant Logic for Marketing Philosophy Suggests That Marketing Decision