Russ Berry Company is a company that makes gifts and collectibles.When its southeastern sales representative is driving through a community on her way to make a sales call,she looks for small independent florists and gift shops.When she finds a retailer whom she knows is not carrying Russ products,she stops and makes a sales call.The company's sales rep uses __________ to find prospects.

Question

Quizplus · Accepted Answer

The sales representative is actively seeking out potential customers who are not currently carrying Russ products, which is the definition of cold canvassing. Stimulus-response selling and formula selling involve following a pre-determined sales script or strategy, which is not mentioned in the scenario. Order taking involves responding to customer orders, rather than actively seeking out new customers. Telemarketing is not mentioned in the scenario.

Russ Berry Company Is a Company That Makes Gifts and Collectibles.When