A flighting schedule combined with a steady schedule because of increases in demand,heavy periods of promotion,or introduction of a new product is referred to as a __________.

Question

Quizplus · Accepted Answer

A pulse schedule combines a steady schedule with a flighting schedule during increased demand, heavy promotion periods, or the introduction of a new product. This allows for a more strategic and effective use of advertising resources while maximizing impact during key moments.

A Flighting Schedule Combined with a Steady Schedule Because of Increases