There are five common approaches to posttests: aided recall,__________,attitude tests,inquiry tests,and sales tests.

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Unaided recall tests are the most commonly used posttest method to measure the audience’s unassisted memory of a message or advertisement. It involves asking respondents to remember the advertisement or message without any hint or help. This approach is considered more reliable than aided recall tests because they more closely resemble real-life situations where people are exposed to advertisements or messaging without any assistance or support.

There Are Five Common Approaches to Posttests: Aided Recall,__________,attitude Tests,inquiry