All of the following statements regarding the training of distributors' salesforces are true EXCEPT:
A) a manufacturer's success often depends on the ability of its resellers' salesforces to represent its products.
B) manufacturers also develop incentive and recognition programs to motivate a reseller's salespeople to sell their products.
C) intermediaries can perform customer contact and selling functions for the producers they represent.
D) both retailers and wholesalers employ and manage their own sales personnel.
E) the resellers; salesforces are often more sophisticated and knowledgeable about the manufacturer's products.
Correct Answer:
Verified
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