Many prescription drugs such as Lipitor have national TV advertising campaigns to encourage patients to learn more about the drugs and ask for them by name from their doctors.The manufacturers of these drugs are using a(n)__________ promotional strategy.

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A pull promotional strategy is when marketing efforts are focused on creating demand among customers, so they ask for the product by name from retailers or healthcare providers. In this case, the prescription drug manufacturer is running a national TV advertising campaign to encourage patients to learn more about their product and ask for it by name from their doctors.

Many Prescription Drugs Such as Lipitor Have National TV Advertising