Figure 14-5
-The promotion decision process is divided into three phases.In Figure 14-5 above,"A" refers to the __________ phase.
A) planning
B) forecasting
C) evaluation
D) realization
E) implementation
Correct Answer:
Verified
Q185: Q190: Q196: Pharmaceutical companies now spend more than $4.2 Q202: The first decision in developing the promotion Q204: During the planning phase of an IMC Q209: A push strategy is when a manufacturer Q211: For a promotional campaign, the sequence of Q213: During the planning phase of an IMC Q214: Promotional programs are specifically directed toward a Q260: In the hierarchy of effects,the consumer's ability![]()
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A)advertises
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