Promotion objectives should possess three important qualities.They should be designed for a well-defined target audience,cover a specified time period,and be

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Promotion objectives should be measurable to gauge their success or failure. While the other qualities are important, they are not essential for every promotion objective. For example, a promotion can be appealing but not unique in character, or creative but not repeatable. However, the ability to measure the effectiveness of the objective is crucial for evaluating the promotional campaign.

Promotion Objectives Should Possess Three Important Qualities