All of the following are methods described in the textbook that firms use to set their promotion budgets EXCEPT:

Question

Quizplus · Accepted Answer

The method of setting promotion budgets based on the number (#) of units of sales is not described in the textbook as a commonly used method. The other four methods for setting promotion budgets (objective and task, competitive parity, percentage of sales, and all you can afford) are all discussed in the textbook.

All of the Following Are Methods Described in the Textbook