Managers often use the promotion-to-sales ratio on their marketing dashboard to assess how effective the integrated marketing communications program expenditures were at generating __________.

Question

Quizplus · Accepted Answer

The promotion-to-sales ratio on the marketing dashboard is used to measure the effectiveness of the integrated marketing communications program in generating sales. Therefore, option A is the best choice.

Managers Often Use the Promotion-To-Sales Ratio on Their Marketing Dashboard