Callaway markets its products through on- and off-course golf retailers and sporting goods retailers,and also has its own online store,which makes it a full-fledged
A) cross channel marketer.
B) multichannel marketer.
C) industrial marketer.
D) direct marketer.
E) remarketer.
Correct Answer:
Verified
Q2: An agent refers to
A)any intermediary with legal
Q3: A middleman refers to
A)a person or firm
Q14: A retailer refers to
A)an intermediary who sells
Q14: Jay stops at the shopping mall to
Q18: Any intermediary with legal authority to act
Q20: Any intermediary between a manufacturer and end-user
Q21: The three basic functions intermediaries perform are
A)accommodating,logistical,and
Q23: Two students,Nick and Lee,were studying for an
Q24: In terms of distribution, when marketing channel
Q30: The risk in a transactional function refers
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