The Dell EC 280 is a small desktop computer that uses less electrical power and is targeted at the less affluent,but very large Chinese market that has never owned a personal computer.The PC was introduced at a price of $340 for a basic configuration.Dell most likely used which pricing strategy in this example?

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Penetration pricing is a strategy where a company sets a low price for their products to enter a new market and gain a larger market share. In this case, Dell set a low price of $340 for the Dell EC 280 to target the less affluent, but large Chinese market that has never owned a personal computer, which indicates that Dell used a penetration pricing strategy.

The Dell EC 280 Is a Small Desktop Computer That