Twenty years ago,the Mississippi Gulf Coast was a nice place to vacation with a white sandy beach,golfing opportunities,resort hotels,and good seafood restaurants.With the addition of casinos,the Gulf Coast improved its odds of being a tourist destination for more travelers.This is an example of a __________ strategy.
A) market-product grid
B) diversification
C) market modification
D) product modification
E) product repositioning
Correct Answer:
Verified
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