The four steps in the building brand equity include (1)__________,(2)establishing a brand's meaning in the minds of consumers,(3)eliciting the proper consumer responses to a brand's identity and meaning,and (4)creating a consumer-brand connection.

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The four steps in building brand equity include first developing positive brand awareness, followed by establishing the brand's meaning in the minds of consumers, eliciting the proper consumer responses to the brand's identity and meaning, and finally creating a consumer-brand connection. The other options listed, such as lowering prices or incorporating higher value, may be tactics a company uses to enhance brand equity, but they are not steps in the process itself.

The Four Steps in the Building Brand Equity Include (1)__________,(2)establishing