Ducti is a small company that manufacturers duct-tape wallets.Ducti founder,David Pippenger,discovered there is a large demand for the wallets and watches that Ducti sells.In fact,its product line has expanded to include bags as well.Advertising by Ducti that shows the tattered and worn wallets some consumers carry would be best used to encourage them to
A)experience problem recognition.
B)consult a public source of information.
C)consult a personal source of information.
D)make a purchase decision.
E)experience cognitive dissonance.

Question

Quizplus · Accepted Answer

Advertising that highlights the worn condition of consumers' current wallets is aimed at making them recognize a problem or need, which is the first step in the consumer decision-making process.

Ducti Is a Small Company That Manufacturers Duct-Tape Wallets