Mary was offended by the brand name of a new product for women.She believes the name of the product is demeaning and that it must reflect a negative attitude of the manufacturer towards women in general.Although this may simply be the result of __________,if other women interpret the name choice the same way,there is a strong likelihood this product could fail.
A)selective retention
B)selective comprehension
C)selective exposure
D)selective analysis
E)stimulus discrimination

Question

Quizplus · Accepted Answer

Mary's reaction to the brand name shows selective comprehension, which is the process of interpreting information in a way that is consistent with one's own attitudes and beliefs. However, if other women interpret the name in the same negative way, this could result in poor sales for the product.

Mary Was Offended by the Brand Name of a New