George Zimmer,the CEO of Men's Wearhouse,is known to the public as the bearded company pitchman who sells suits and sport coats on TV declaring,"You'll like the way you look,I Guarantee it!" He also says that to be successful,"You've got to have a company that starts with trust and fairness." He aims to keep his employees happy and loyal.Zimmer is attempting to establish a(n)___________ for Men's Wearhouse.

Question

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Zimmer is attempting to establish an organizational culture for Men's Wearhouse, which includes values such as trust, fairness, and loyalty among employees. This culture is reflected in the company's brand and messaging to customers.

George Zimmer,the CEO of Men's Wearhouse,is Known to the Public