The combined American Marketing Association's 2004 and 2007 definitions of marketing used in the textbook define marketing as
A)the activity for creating,communicating,delivering,and exchanging offerings solely for the benefit of the organization's stockholders.
B)the activity for creating,communicating,delivering,and exchanging offerings that benefit its customers,the organization,its stakeholders,and society at large.
C)the activity for creating,communicating,delivering,and exchanging solely for the benefit of the organization's customers.
D)the activity for creating,communicating,and delivering a product or service at the highest possible price.
E)the activities of advertising,promoting,and selling products to the greatest number of profitable customers.

Question

Quizplus · Accepted Answer

The combined American Marketing Association's 2004 and 2007 definitions of marketing used in the textbook define marketing as "the activity for creating, communicating, delivering, and exchanging offerings that benefit its customers, the organization, its stakeholders, and society at large." This definition emphasizes the importance of creating value for all parties involved in the exchange process, rather than just focusing on the organization's profits or the customers' needs.

The Combined American Marketing Association's 2004 and 2007 Definitions of Marketing