The legal theory under which the plaintiff in Cohen v.Cowles Media Co.ultimately prevailed is called:

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The legal theory under which the plaintiff in Cohen v. Cowles Media Co ultimately prevailed is called promissory estoppel. Promissory estoppel is a doctrine that enforces a promise even if it was made without consideration, meaning that the promise was not supported by the exchange of something of value. In this case, the newspaper had promised the plaintiff anonymity in exchange for information, but then breached that promise by printing his name. The court found that the plaintiff had relied on the newspaper's promise and suffered harm as a result of that reliance, and therefore the doctrine of promissory estoppel applied.

The Legal Theory Under Which the Plaintiff in Cohen V