The need to coordinate and integrate global activities increases as a company moves from a transnational strategy to a multidomestic strategy.

Question

Quizplus · Accepted Answer

The need to coordinate and integrate global activities increases as a company moves from a multidomestic strategy to a transnational strategy, not the other way around. This is because in a transnational strategy, there is a greater emphasis on balancing global integration with local responsiveness, which requires a higher level of coordination and communication between different parts of the organization.

The Need to Coordinate and Integrate Global Activities Increases as a Company