Coca-Cola uses its marketing skills to defend its niche against PepsiCo. This is an example of a ________ strategy.
A) functional-level
B) contingency-level
C) corporate-level
D) business-level

Question

Quizplus · Accepted Answer

Coca-Cola's efforts to defend its market share against PepsiCo by using marketing strategies is an example of a business-level strategy. Business-level strategy is concerned with how a company competes within a particular industry or market segment it operates in, and its main focus is on creating a competitive advantage over its rivals. Coca-Cola's marketing tactics targeting its specific market niche is a business-level strategy used to set itself apart from its competitor, PepsiCo.

Coca-Cola Uses Its Marketing Skills to Defend Its Niche Against