A core competence in ________ management can allow an organization quickly to discover and respond to customer needs.
A) financial
B) human resource
C) materials
D) marketing

Question

Quizplus · Accepted Answer

A core competence in marketing management involves understanding and anticipating customer needs, which allows an organization to quickly respond to those needs. Financial management is focused on managing an organization's financial resources, while human resource management is focused on managing an organization's workforce. Materials management involves the planning, procurement, and control of materials used in an organization's operations. While all of these areas are important for an organization's success, marketing management is best suited to quickly identifying and responding to customer needs.

A Core Competence in ________ Management Can Allow an Organization