A ________ business-level strategy is a plan whereby an organization produces high-priced, quality products aimed at particular market segments.
A) differentiation
B) market penetration
C) lateral diversification
D) vertical integration

Question

Quizplus · Accepted Answer

This type of business-level strategy focuses on producing high-priced, high-quality products that stand out from competitors and are aimed at specific market segments. It involves creating a unique value proposition for customers based on factors such as product features, design, brand image, and customer service. Market penetration is another type of business-level strategy focused on increasing market share through aggressive pricing and promotion, while lateral diversification and vertical integration are corporate-level strategies focused on expanding a company's operations into new industries or value chains.

A ________ Business-Level Strategy Is a Plan Whereby an Organization