________ strategy involves specializing in one segment of a market and concentrating all of the organization's resources on that segment.
A) Vertical integration
B) Diversification
C) Horizontal integration
D) Focus

Question

Quizplus · Accepted Answer

The given strategy described is called focus. Vertical integration involves owning and controlling various stages of the supply chain, while diversification involves entering new product markets or industries. Horizontal integration involves acquiring or merging with competitors to expand market share.

________ Strategy Involves Specializing in One Segment of a Market