A ________ is an agreement that commits two or more companies to share their resources to develop joint new business opportunities.
A) cartel
B) strategic alliance
C) licensing agreement
D) collusion

Question

Quizplus · Accepted Answer

A strategic alliance is a partnership between two or more companies who agree to combine their resources in order to pursue a specific business opportunity and achieve mutual benefits. It is a formal agreement that outlines the roles, responsibilities, and contributions of each partner towards achieving a common goal. A cartel is an illegal arrangement between competing firms to fix prices, whereas collusion refers to secret cooperation between firms to gain an unfair advantage. A licensing agreement involves one company granting another company the right to use their intellectual property, such as patents or trademarks.

A ________ Is an Agreement That Commits Two or More