________ is the process of moving a value creation activity that was performed inside an organization to outside where it is done by another company.
A) Outsourcing
B) Cooptation
C) Franchising
D) Licensing

Question

Quizplus · Accepted Answer

Outsourcing is the process of contracting out a value creation activity to a separate company. This allows the primary company to focus on its core competencies while the outsourced company performs the activity more efficiently or at a lower cost. Co-optation refers to the process of incorporating an external group or individual into an organization, while franchising involves granting the right to use a specific business model and brand name to another company. Licensing allows one company to use another company's intellectual property or technology.

________ Is the Process of Moving a Value Creation Activity