According to Prahalad and Hamel, it is the level of knowledge a firm possesses that leads to innovation and competitive advantage and not the velocity with which the knowledge is circulated in the firm.

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Prahalad and Hamel argue that both the level of knowledge and the velocity at which it is circulated within the firm are crucial for innovation and competitive advantage. The ability to quickly disseminate and apply knowledge across the organization enhances responsiveness and innovation.

According to Prahalad and Hamel, It Is the Level of Knowledge