Pete Sanchez, a recent graduate of business school, has a different approach than his marketing manager, who believes in keeping customers at arm's length and using mass media advertising.Pete knows that today few successful firms still practice this type of true ________ and are instead turning to selective relationship management.
club marketing
frequency marketing
mass marketing
customer satisfaction
marketing segmenting

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The Answer of Pete Sanchez, a recent graduate of business school, has a different approach than his marketing manager, who believes in keeping customers at arm's length and using mass media advertising.Pete knows that today few successful firms still practice this type of true ________ and are instead turning to selective relationship management.
club marketing
frequency marketing
mass marketing
customer satisfaction
marketing segmenting

Pete Sanchez, a Recent Graduate of Business School, Has a Different