A company's total marketing communications mix consists of a special blend of advertising, sales promotion, public relations, personal selling, and direct-marketing tools that the company uses to communicate customer value and build customer relationships.This is also called ________.
direct marketing
integrated marketing
the promotion mix
competitive marketing
target marketing

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The Answer of A company's total marketing communications mix consists of a special blend of advertising, sales promotion, public relations, personal selling, and direct-marketing tools that the company uses to communicate customer value and build customer relationships.This is also called ________.
direct marketing
integrated marketing
the promotion mix
competitive marketing
target marketing

A Company's Total Marketing Communications Mix Consists of a Special