Which Porter strategy has a narrow market focus?
A)Low cost producer
B)Product niche
C)Product differentiation
D)Service cost to the consumer

Question

Quizplus · Accepted Answer

The Product Niche strategy involves targeting a narrow segment of the market with a specialized product or service. This strategy involves offering unique features or benefits that appeal to a specific group of customers, rather than trying to serve the entire market.

Which Porter Strategy Has a Narrow Market Focus