________ is the process of developing and maintaining a strategic fit between the organization's goals and capabilities and its changing marketing opportunities.
Strategic planning
Annual market planning
Short-term planning
Long-range planning
Advertising
Correct Answer:
Verified
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Q5: Which of the following is an example
Q6: Which of the following is a market-oriented
Q7: The first step in strategic planning is
Q8: Business portfolio planning involves two steps: _
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Q11: Which of the following is an accurate
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Q14: _ deals with the company's current business
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