Saturn is "a different kind of company, a different kind of a car"; the Hummer is "like nothing else." These statements reflect a firm's ________.
product portfolio
target markets
market positioning
strategy
market niche

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The Answer of Saturn is "a different kind of company, a different kind of a car"; the Hummer is "like nothing else." These statements reflect a firm's ________.
product portfolio
target markets
market positioning
strategy
market niche

Saturn Is "A Different Kind of Company, a Different Kind