The success of the Tom Dennis Ford dealership has been built largely on return customers and word-of-mouth recommendations.The majority of sales are made to customers who have purchased a vehicle at the dealership before or who know someone who had a positive experience purchasing a vehicle there.The sales force at the Tom Dennis Ford dealership most likely knows that using high-pressure selling does not work if the dealership wants to ________.
achieve short-term gains
move last year's models
obey local and federal law
build long-term relationships with customers
maintain a database
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