Malaya Ramirez is organizing marketing research in Central American countries for a large Canadian corporation that is interested in expanding its market.The survey Malaya is using was written in English and then translated into Spanish for use by Spanish-speaking respondents.Which of the following is it most important for Malaya to do before administering this questionnaire to a sample of the market?
make sure that the survey includes both open-end and closed-end questions
decide whether to focus on primary or secondary data
determine which type of research instrument to use
have the questionnaire translated back into English to check for accuracy
determine whether to focus on descriptive or causal objectives

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The Answer of Malaya Ramirez is organizing marketing research in Central American countries for a large Canadian corporation that is interested in expanding its market.The survey Malaya is using was written in English and then translated into Spanish for use by Spanish-speaking respondents.Which of the following is it most important for Malaya to do before administering this questionnaire to a sample of the market?
make sure that the survey includes both open-end and closed-end questions
decide whether to focus on primary or secondary data
determine which type of research instrument to use
have the questionnaire translated back into English to check for accuracy
determine whether to focus on descriptive or causal objectives

Malaya Ramirez Is Organizing Marketing Research in Central American Countries